ONE MILLION CAMPAIGN Support Women to Breastfeed is a campaign of the World Breastfeeding Movement with just one mission - to mobilize public opinion through one million signatures, demanding support to women to breastfeed. Most people think of breastfeeding as something that happens between the woman and her child: that this decision is in the personal domain. However, several factors affect women's ability to breastfeed successfully: traditions, myths, status in the family and society, work load, confidence in her body and sexuality, economic needs, labour laws, domestic and workplace violence and harassment, availability of support services, advertising by commercial baby food manufacturers, and so on. Today's technology - the internet - has given us tremendous power to make our voices heard, to demand a politics that is people-driven. It has given us the ability to change the world so that the human rights of every person - every infant, every woman - are met.
ONE MILLION CAMPAIGN Support Women to Breastfeed brings together people of all ages from all walks of life to generate the support women need to breastfeed successfully. through participating in the Movement's campaigns, petitions to local, national and international policy makers, discussions groups, evidence-based information sharing, and actions at every level, you can focus national and global attention on the several challenges to successful breastfeeding and help to resolve them. Join us, and become part of the ONE MILLION CAMPAIGN Become a vital part of the Wave of change.
The Team
The ONE MILLION CAMPAIGN team assists the members of the World Breastfeeding Movement family to identify issues that pose a challenge to successful breastfeeding, and develop national, regional and international campaigns around them. The team works through a secretariat in New Delhi, India, and international coordinators for different regions ONE MILLION CAMPAIGN has been initiated by International Baby Food Action Network (IBFAN),winner of the '1998 Right Livelihood Award'.
IBFAN has more than 200 public interest groups working around the world to improve infant feeding practices and save lives of infants and young children. IBFAN works for the universal and full implementation of 'International Code of Marketing of Breast milk Substitutes and subsequent relevant World Health Assembly (WHA) resolutions.
The ONE MILLION CAMPAIGN is an integral part of the “global Breastfeeding Initiative for Child Survival” (gBICS) in partnership with Norad and the “Global Proposal for Coordinated Action of IBFAN &WABA: Protecting, Promoting and Supporting Breastfeeding through Human Rights and Gender Equality” in partnership with Sida. The objective is to build public opinion to support women and mother.
